Electric toothbrushes in Montenegro: Oral-B, Philips, Panasonic and kids' brush prices on Ananas, at Okov and a drugstore, heads and yearly cost (2026)

On 28 September 2026 an electric toothbrush costs from €11.99 to €106.25, with a median of €32.89 across 26 offers on Ananas, at Okov and in the Kuća hemije drugstore. The Oral-B Vitality Pro costs €34.99 at the drugstore, the Philips Sonicare 2100 series €37.09 on Ananas, and Sencor kids' brushes at Okov €20.99 instead of €27.90. A replacement head costs from €2 to €7, so a year of heads costs from €7.98 to €27.98.

A toothbrush charges in the bathroom, and when you need a new socket next to the mirror, on Glatko you can send a free request, without an account, for an electrician, and for a battery that no longer holds a charge for electronics repair. Below are prices by brand and shop, the price per head, the first-year cost and what EU rules say about the battery in a toothbrush.

What people search for

In Google Trends for Montenegro over the last 12 months, the term cetkica (brush), compared with usisivac (vacuum cleaner), averaged less than 1, with values of 7 and 10 in September 2026. Trends singled out dyson cetkica za zube (Dyson toothbrush) as a rising query, marked Breakout.

On 28 September 2026 Google completed elektricna cetkica za zube (electric toothbrush) with za decu (for children), kuca hemije, crna gora (Montenegro), dm, za decu lilly (for children, Lilly), lilly, oral b, dr max and cena (price), and oral b with elektricna cetkica za zube (electric toothbrush), cetkica za zube (toothbrush), pasta za zube (toothpaste), konac za zube (dental floss), pro expert, vitality pro and električna četkica za decu (electric brush for children). So people search for kids' brushes, Oral-B and drugstores, and some completions are drugstore and pharmacy chains from Serbia.

Prices by type and shop

How we choose and label price sources is explained in how we measure prices.

Brushes on Ananas

On Ananas the search for električna četkica za zube returned 23 results, of which 15 brushes and 8 heads. The cheapest are a Chicco brush and kids' brushes with a panda and a tiger for €11.99, then the Xiaomi Oscillation for €25 and an Oral-B kids' brush with the Lion King for €24.99. The Philips for children HX3601 costs €30.79, the Philips HX3651 and Sonicare 2100 series €37.09 each, and the Philips HX4031 €48.93.

The Xiaomi 501 costs €49, the Panasonic EW-DM81 €49.30 in white and mint, the Sencor SOI 2200SL €64.99, and the Panasonic EW-DC12 €106.25. The Oral-B iO 3 in a pack of two brushes costs €119.99, or €60 per brush. The median of the 15 brushes on Ananas is €37.09.

Brushes at Okov and the drugstore

At Okov the search for četkica za zube returned three Sencor electric brushes, the rest being cups and holders. The kids' SOC 0911RS and SOC 0910BL cost €20.99 instead of €27.90, and the SOC 1102TQ €27.90 instead of €34.90. At KIPS the search returned no electric brushes, only a toothbrush holder for €2.72.

At the Kuća hemije drugstore the search for oral-b returned 37 results. The Oral-B D100 kids' brushes with Cars, Frozen, Spiderman and Mickey designs cost €29.99 each, the Vitality Pro in blue and with the Lion King €34.99 each, a Vitality Pro black and pink gift pack €57.49, and the Pro 3 3500 black €70.99. The median of the eight Oral-B brushes at the drugstore is €32.49.

The Oral-B kids' brush with the Lion King costs €24.99 on Ananas and €34.99 at the drugstore, under the name Vitality Pro Lion King. The difference is €10, but from the name we cannot confirm that the model is the same, so compare the model code before you buy.

Replacement heads

Heads are a recurring cost. At the drugstore, Oral-B Cross Action and 3D White in packs of four cost €20.90, and black Cross Action €20.89, or €5.22 to €5.23 per head. Packs of two Oral-B heads, Cross Action, 3D White, Sensitive and kids' Spiderman and Frozen, cost €12.99 each, or €6.50 per head.

On Ananas, Philips Sonicare heads in a pack of two cost €13.99, or €7 per head, Panasonic WEW0974 in a pack of two €13.60, or €6.80, and universal heads 2/1 €3.99, or €2 per head.

Yearly cost

If you change the head every three months, you need four heads a year. By our calculation that is €7.98 with universal heads, €20.90 with the Oral-B pack of four, €25.98 with Oral-B packs of two, €27.20 with Panasonic and €27.98 with Philips Sonicare heads. Four manual Colgate brushes at €0.99 cost €3.96, and four Curaprox CS 5460 at €6.19 cost €24.76.

The first year with an Oral-B Vitality Pro from the drugstore, with the brush at €34.99 and a pack of four heads at €20.90, costs €55.89. With a toothbrush, see also our guides to dentist prices, bathroom mirrors and power banks. Who is entitled to a dentist through the Health Insurance Fund and how to choose a dentist is explained by Fijaka in its guide to the Fund dentist.

The battery in a toothbrush under EU rules

In Article 11, Regulation (EU) 2023/1542 on batteries requires products with portable batteries to be designed so that the end user can easily remove and replace the battery, without special tools. The exception is appliances designed to operate in an environment with splashing water or immersion and that are washable or rinseable, where the battery may be replaced by an independent professional, if needed for safety. Article 11 applies from 18 February 2027. Montenegro is not an EU member, but if the battery in your brush weakens, ask a repair shop before buying a new brush.

On Glatko

On 28 September 2026 Glatko had 8 verified electrician providers (Podgorica 6, Budva 2) and 1 for electronics repair (Berane).

What to check before buying

1. The type: oscillating (Oral-B) or sonic (Philips, Panasonic, Xiaomi).
2. The price of a head and whether heads are sold in Montenegro.
3. A kids' model with a softer head and a timer for children.
4. Charging: a stand or a cable, and a socket in the bathroom.
5. The model code, since the same design can have a different name and price.

How we measured and what we did not measure

We copied prices from Ananas, Okov and the Kuća hemije drugstore on the day we read them, with the pre-discount price where shown; the median, price per head and yearly cost are ours. We took the number of heads from the name, and removed heads, cups, holders, toothpastes and cosmetic brushes from the brushes. On Ananas we did not record pre-discount prices. We did not measure battery life or cleaning quality.